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Why We Exist

We all know healthcare is broken. Health insurance is even more broken. The industry is full of "the same old" and more recently... "disrupters".


Neither of them are offering real, sustainable solutions. While both are busy demonizing either, we are focused on making a difference and direct real, meaningful strategy.


About Our Founder

Dr. Madeline Smith is the Founder and CEO of MADDRS, LLC (pronounced “matters”, meaning Making A Difference Directing Real Strategy).  Madeline earned her Bachelor of Arts in Religious Studies and Philosophy and holds an MBA and a Doctorate in Business Administration, where her research examined the role of corporate social responsibility in the health insurance industry.


After more than seven years of working in nonprofit administration and strategic planning as VP of Development and Marketing, she felt the desire to make an impact in the insurance, healthcare, and risk management industry. Her work in this industry has been exclusively in the self-funded arena, overseeing operations, underwriting, and marketing sales as the Chief Growth Officer of a domestic health captive and brokerage agency.


In 2019, Dr. Smith started an independent business coaching and operations consulting firm supporting service providers, consultants, captives, carriers, and networks. Madeline works to stand out in the industry, being able to bring together like-minded entities around phenomenally different solutions with an ability to see the big picture. She makes it her business to effectively manage the minutia and keep focused on the people and families at the center of it all. She aims to be known by her colleagues and clients as a truth-teller who has a reputation for making a difference and promoting programs she stands 100 percent behind.


Just this year, Madeline became a best-selling author with her anthology, Whole Lotta $$$ in this MoFo: An Employer’s Guide to Navigating Legalized Larceny Within American Healthcare, selling over 1500 copies in the first month alone.


The book launch has evolved into a movement of sorts (, unveiling truth and elevating much-needed conversation about how we can collectively bring change to the American healthcare system. 


When she’s not working, she spends time with her husband and three sons, writing something, or on an outdoor run planning her next project.

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